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Disaster relief donations track number of people killed, not number of survivors

People pay more attention to the number of people killed in a natural disaster than to the number of survivors when deciding how much money to donate to disaster relief efforts, according to new research published in Psychological Science, a journal of the Association for Psychological Science. The donation bias can be reversed, however, with a simple change in terminology.

Fuente : http://www.eurekalert.org/pub_releases/2013-09/afp…

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