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DIY for the holidays: Why do consumers enjoy gifts that require work?

From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study in the Journal of Consumer Research suggests a greater sense of appreciation and overall value is given to products that are customized during the design process.

Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc…

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