Entrepreneurs need to balance risk of persisting with payoff of succeeding

In a new business, sometimes the better part of wisdom is knowing when to quit, a new study concludes.Even though persistence is a key to business success, entrepreneurs might be more successful if they not only knew when to start a business and take risks, but also knew when to abandon it and find something that provides a greater opportunity, researchers said.

Fuente : http://www.eurekalert.org/pub_releases/2013-05/osu…