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Holiday shopping online: Don’t overwhelm consumers with too many images

If presented with looking at an image or reading a paragraph describing the same product, consumers often prefer the visual option. However, according to a new study in the Journal of Consumer Research, visual presentation can lead to information overload and result in less systematic consideration especially when making a purchasing decision.

Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc…

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