Physical contact + ethical marketing = increased consumer preference

Can world-saving claims like «not tested on animals» and «phosphate free,» help sell bottles of shampoo and bars of soap? A new study from Concordia University’s John Molson School of Business proves such statements can make consumers more likely to buy, especially when one’s sense of touch is appealed to alongside one’s sense of social justice.

Fuente : http://www.eurekalert.org/pub_releases/2013-09/cu-…


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