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See a Honda, buy a Mountain Dew? What happens when consumers fast-forward through commercials?

Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote any conscious attention to processing the brand information. According to a new study in the Journal of Consumer Research, this is not necessarily bad news for companies.

Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc…

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