Slackers unite: How fundraisers convert social supporters into socially active citizens

Although somewhat counterintuitive, it turns out that those who support a cause anonymously tend to be more meaningfully supportive of the cause than those who offer more noticeable initial support, according to a new study in the Journal of Consumer Research.

Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc…