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JAMA Dermatology: Social media brings academic journals to general readers

A University of Colorado Cancer Center study recently published in the Journal of the American Medical Association: Dermatology shows that a handful of academic journals have successfully leveraged social media to reach many times the readers of the journals themselves. But the majority of journals have yet to embrace social media and so lag behind professional organizations and patient advocacy groups in their ability to disseminate information in a culturally relevant way.

Fuente : http://www.eurekalert.org/pub_releases/2013-11/uoc…

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